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From gripe to swipe: How to transform complaints into custom

It’s not uncommon for a number of businesses, regardless of their size or nature, to encounter a few customer service horror stories once in a while. No matter how hard a business tries to meet and exceed expectations, mistakes do happen.

Once a complaint or grisly situation has materialised, the most important thing is to rectify it quickly and effectively. By tackling a bad situation

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Which says banks do not settle customer complaints

Consumer group Which? found that about one-fifth of all complaints to banks have not yet been properly cleared up to customers satisfaction.

The survey took a look at 2,000 people and discovered that about 26% of them had problems with banking over the last year and 66% choose to complain about their problems. Out of those that issued a complaint, 22% stated they were still

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